Big PR agencies, with their brand image as old player in industry, pitch with all big big promises to deliver but they fall short of all such promises. And this practice earns negative impressions for the whole PR industry in India. And the small PR agencies who are in the process of making their profile in the industry suffer the most. Clients need to be educated about the PR technical parts and its process. Media relations is not the whole thing of PR campaign. Agencies have to come up with quality contents for editorials where clients can be covered. Media research and industry understandings are the critical success factors rather than so called media relations.
Deesha Communications
1 comment:
i hope i am doing write way
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