First Swine Flu Drung in Indian Open Market

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Press Release

Oseltamivir Drug For Swine Flu First Time In Indian Open Market

· Hetero Healthcare Limited announces availability of its Oseltamivir drug FLUVIR for Swine flu in Indian retail market

· Hetero is the only company holding licensing right to manufacture and supply Oseltamivir in India and other 100 countries

· FLUVIR is the first Oseltamivir drug in India to treat H1N1 patient

· Hetero was the first pharma company to supply anti Swine flu drugs to the Govt. of India to address the H1N1 outbreak in India

· Hetero has supplied more than 60% of the total anti Swine flu drugs procured by Govt. of India

Mumbai, 22^nd September 2009: Hetero Healthcare Limited, a fast growing Indian drug manufacturer, announces today that it’s anti Swine flu drug - FLUVIR is now available in retail market across India.

Before the Government notification of allowing retail sale of anti-viral drug Oseltamivir, generic name of the anti H1N1 flu drug, Govt. of India procured 19 million FLUVIR capsules from Hetero to check the recent outbreak of deadly H1N1 flu in India. FLUVIR was available only through Govt. hospitals and now will be available in around 480 designated medical shops having Schedule X licence across the country.

Hetero is the only Indian pharma company to have the licensing rights from Hoffmann-La Roche Ltd, to manufacture & supply Oseltamivir in India as well as in other 100 underdeveloped and developing countries. Hetero brings to India FLUVIR with collaboration benefits of expertise and back-up yielding product of international quality. FLUVIR is the first Oseltamivir drug launched in Indian retail market.

Responding to the request of the Govt. of India to increase the production capacity from 100 million capsules per month to 200 million capsules per month, Hetero has come up with dedicated manufacturing facilities in Vishakapatnam exclusively to produce FLUVIR. It is fully prepared with adequate raw materials and manufacturing capacities to meet the demand of FLUVIR to treat millions of Swine flu patients.

Srinivas Reddy, Marketing Director, Hetero said: “We are proud of being the first company to launch this Oseltamivir drug in the Indian retail market and in making the drug available in such huge numbers to address the current outbreak of the H1N1 virus in India. With our manufacturing facilities exclusively for FLUVIR, HETERO will be able to deliver sufficient number of doses to treat more than 2 crore people in an emergency situation”

Availability & Price of FLUVIR:

· FLUVIR is available in an around 480 medical shops having Schedule X license.

· Two copies of prescription of the drug have to be produced to purchase FLUVIR

· While selling this drug, pharmacists have to make a record of the prescriptions, name of the doctor and the person to whom it was sold.

· Price is Rs. 450 for 10 capsules- 1 therapy

About Hetero Healthcare Limited:

Hetero visualizes itself as an aggressive player in the global pharmaceutical scenario, supplying generics developed, combining intellectual property, research strengths and strong human resource inputs.

With six manufacturing facilities being supported by excellent infrastructure and compliance to the GMP requirements, Hetero Healthcare manufactures and markets its products in over 100 countries in Asia, Middle-east, Eastern Europe, Latin America, United States, Canada and Europe.

Hetero received National Award for Best Efforts in Research and Development from the Department of Scientific and Industrial Research, Ministry of Science and Technology, Government of India, in the year 1996 and Highest Exporter award for the year 1999.

For more information, please visit www.heterodrugs.com

For further details, contact:

D. Roy

Top PR Agencies in India, Mumbai

Email: droy@deeshapr.com

Tel: +91-6579 4981

Website: http://www.deeshapr.com

Rajesh Usgaokar

DGM, Marketing

Hetero Healthcare Ltd.

Gatorade Pacers 2009 kicks off

Press Release

Gatorade Pacers 2009 kicks off Hunt for India’s next pace bowling sensation

New Delhi: Monday, 1st December, 2008: Gatorade, the World's No. 1 sports drink, today announced the launch of 2009 edition of its Pace Bowling Talent Hunt - 'Gatorade Pacers', in the presence of India's Pace Bowling legend Mr Javagal Srinath who has been associated with the property since its inception in 2007. After the stupendous success of its first two editions in 2007 and 2008, Gatorade plans to screen 5000+ aspiring Pacers in u-15, u-19 & u-22 professionals categories from more than 2000 schools, colleges, sports clubs and State cricket associations in India across the seven cities of Delhi, Mumbai, Chennai, Hyderabad, Bangalore, Chandigarh and Pune in 2009. The national winners of the hunt will receive once-in-a-lifetime opportunity to be groomed by India's leading Fast Bowling Coach Mr. TA Sekar through structured training programs and regular monitoring of progress for a period of three years. Pacers 2007 went to 600 schools in 4 cities. 1300+ aspiring pacers were assessed by expert selectors under the guidelines prepared by Mr. T A Sekar. One of the Gatorade Pacers of 2007 went on to be a part of the Rajasthan Ranji Team last year, two are in the probables for Rajasthan Royals this year and the third one is with the Tamil Nadu U-17 team ever since. Gatorade Pacers 2008 evaluated 3800+ aspirants form 1200 schools, colleges, State Cricket Association, Academies and finally selected 10 for training at the MRF Pace Foundation. Three of these are at National Cricket Academy ever since and are playing for Maharashtra in the Ranji Trophy and one is playing for the MRF Pace Foundation Team. Three of these are also IPL probables (Kolkata Knight Riders and Rajasthan Royals). Through this initiative Gatorade aims at bringing the best of training opportunity as well as latest in sports science to grass-roots level pace bowling talent in India. Gatorade's association with the game of cricket also reinforces its strong credentials as the expert on hydration which is essential for fast bowlers, who lose considerable amounts of salts and water while on field. Speaking on the occasion, Ms Sucheta Govil - Executive Director, Innovation, & Business Development, PepsiCo India said, "Gatorade, World's No. 1 Sports Drink, is delighted to have made a difference to careers of 13 young fast bowlers over last two years; the same way it has helped thousands of athletes all over the world perform at their best, in last 40-plus years. We aim to provide opportunity as well as demonstrate the criticality of optimal hydration to all stakeholders in India's favorite Sport and I am delighted with the progress made" Present at the occasion, Mr. T A Sekar, Inida's Leading Fast Bowling Coach & Chief Selector of Gatorade Pacers said, "I have given 20 years to the mission of developing strike bowlers that will make India proud! I was delighted so see the same passion in Gatorade team. Gatorade is talent spotter and I am privileged to help them in both spotting and shaping the talent. What makes this initiative special, I think, is the stringent selection criteria that we have put in place which is very objective and result-oriented. We do not just look at speed but also accuracy, variation and attitude. No wonder then that the initiative has seen the success it has seen. I have learnt the basics form various experts in Australia, England etc. but have adapted them in such a way that they would be suitable for Indian body structure and would be result-oriented in our circumstances" Mr. Javagal Srinath, India's Fast Bowling legend, said "The success that the winners of 2007 & 2008 rounds of Pacers have been able to achieve; not only talks about their own caliber but also of this property which gave them a wonderful opportunity to prove their mettle. This initiative is special to me for another reason – it also inculcates the culture of Sports Science in the players at the young age; which I believe is critical if we were to make the progress from a good cricketing nation to a great cricketing nation. Optimal Hydration is a strong performance differentiator once you have similar skill and fitness levels. We learnt this the hard way, I am happy initiatives like this are exposing young students, coaches and administrators to the importance of optimal hydration" The Selection Process The selection process involves measuring bowling speed with a speed gun coupled with expert's assessment of action, fitness and potential of the bowler. Two best bowlers will be selected in three categories – Under -15, u-19 and under- 22 Professionals; from each city for the semi-final round. In all, 28 potential pace bowlers will be selected to go through a structured training-cum-selection session to be conducted by India's leading Fast Bowling Coach Mr. T.A. Sekar, renowned Sports Fitness Expert Mr Ramji Srinivasan and Gatorade Master Trainer Ms Nisha Verma at the national finals in New Delhi on February 3rd and 4th. Registration for participation in Gatorade Pacers can be done at www.gatorade.co.in Entries will also be accepted directly at the venue but aspirants are advised to pre-register to avoid disappointment. For further details, please contact: Annie Kishen Director - Corporate Communications & CSR PepsiCo India Holdings Tel: 0124 - 2880606 Email: annie.kishen@intl.pepsico.com Mrinall Dey General Manager- Corporate Communications PepsiCo India Holdings Email: mrinall.dey@intl.pepsico.com Mr. D. Roy Top PR Agencies in India, Mumbai Tel: 022-65794981 Email: droy@deeshapr.com Website: http://www.deeshapr.com

PR industry in India

Big PR agencies, with their brand image as old player in industry, pitch with all big big promises to deliver but they fall short of all such promises. And this practice earns negative impressions for the whole PR industry in India. And the small PR agencies who are in the process of making their profile in the industry suffer the most. Clients need to be educated about the PR technical parts and its process. Media relations is not the whole thing of PR campaign. Agencies have to come up with quality contents for editorials where clients can be covered. Media research and industry understandings are the critical success factors rather than so called media relations.

Deesha Communications